Industry News Summary – Cisco, Avaya, Mobile Data-plans and more


How can Cisco Compete in the New Digital Living Room?
This is the question Michael Wolf from GIGAOM asks, While we asked a similar question yesterday –  “Can Cisco introduce Telepresence technology to the masses?”. One thing is easy to agree upon – The goal is the living room. While corporate users are great, a long term for an industry giant like Cisco is also the average Joe – that’s why Cisco purchased Pure Digital Technologies (A digital camera maker with a line of easy to use consumer camcorders called Flip).

Cisco Cius - HD Video-Conferencing Tablet

Avaya Desktop Video Device to be offered as a part of Avaya Flare platform
Avaya answer to Cisco Cius was announced yesterday. the Avaya Desktop Video Device is very similar to the Cius – It’s a 11.6 inch screen HD tablet device with 720P video camera,  HD quality voice and have 3G/4G and Wifi support.  Like Cisco, avaya will offer an unified communication infrastructure and the Avaya Desktop Video Device will only be a part of that ecosystem. As with Cisco case – We think that Interoperability will be the key for success.

Verizon offers media storage service – Will the users backup their phones to the cloud?
Verizon now offers a 2.99$ a month media storage service that allows to backup not only text and contacts but also photos and music. Presumably, this will be used in the future to allow the user to stream his media to other devices such as TVs.Its still remains to be seen if users will trust the cloud with their purchased multimedia.

Charge more for less? Or maybe, charge nothing at all?
While mobile operators struggle to supply adequate bandwidth to their clients, and some tries to to back-down from unlimited data plans – Sir Tim Berners-Lee, the father of the World Wide Web, urges mobile operators to offer free data access to their clients. In his view, people in developing countries needs Internet access and offering very small, free or at least cheap bandwidth should still be helpful.
As many functions like text communications can be done via the web with very low bandwidth requirements – It could be a good alternative to the very expensive SMS communications.

Wireless Charging standard – Qi (Pronnounced as “chee”) being accepted by multiple companies
Energizer to produce an inductive Qi charger, and so is Sanyo, which will design batteries with builtin Qi capability. The Qi standard for wireless charging interoperability was recently launched by the Wireless Power Consortium an organization with members from Nokia, Phillips, RIM, Sanyo, TI and National Semiconductor.

Express Computer Online wrote a great article about Telepresence in India
India is an emerging market for Telepresence systems - Cisco, Lifesize and Polycom representatives talked about the Telepresence market, their clients and ROI.

Xconnect Partners with Polycom, Broadsoft and Dialogic to Increase HD voice Adoption.
HD voice is getting popular in UK with an iniative by Xconnect, already joined from UK service providers  - Simwood, SureVoIP and thevoicefactory.

In another note -
Slides from “Realizing “FaceTime” on Android Devices” webinar by Radvision, are now Online at Slideshare.net.

About the writer: Itzhak Wolkowicz

Is there a place for Rich Communication Suite in the mobile future?

We have asked Jose M.Recio from Solaiemes to talk about RCS and to shed some more light about his IMTC 2025 presentation (Jose participated in the Triple Play Session and presented RCS examples).
Solaiemes creates communication solutions built upon the RCS features of the IMS standards.
RCS (Rich Communcation Suite) is an industy effort driven by a group of operators, infrastructure and device vendors – Orange, Telecom Italia, Telefonica, TeliaSonera, Ericsson, Nokia Siemens networks, Nokia, Sony Ericsson and Samsung, etc.
The main RCS features are -
Enchaned Phonebook, Messenging and Calls – Sharing of multimedia content, chat and presence that works across devices and operators.
I’ve asked Jose to talk a bit about RCS and his view on the mobile market:

Hi Jose, can you share your thoughts about RCS and how your what your company does in that field?

Jose:  RCS, short for RichCommunicationSuite, it is a coordinated effort, driven by GSMA (the mobile industry association) and backed by the major players to develop a common set of “beyond-SMS-and-voice” basic enablers that are available out of the box in mobile, and work seamlessly across carriers and are also accessible from a PC/broadband client.
Think messaging, video-sharing, etc. available even in cheap handsets, preinstalled and working across carriers. One single use case for doing zillions of things.

Isn’t these features available on many smart-phones?

Jose: Yes, that’s true. But that there are billions of users that are using feature, cheap, phones.
Besides, carrier services are a bit more trusted, especially by businesses.
Being able to choose – would you develop a service that billions can use or an app that only the owners of a given handset running a given software version can access?

And what would be a good example of an application available to all? SMS!
If a user just knows how to send a SMS, he knows how to access millions of “applications”: insult politicians in TV, receive credit cards alerts, buy ringtones, and of course send a SMS to his loved one.  RCS is meant just for that – to create the future mobile applications to be used across all devices – If done properly, RCS allows developers to go beyond SMS, with a richer experience. Many business cases will be discovered. Just leave the ecosystem time to develop.

Are there any devices that support RCS today?

Jose:  The “traditional” Telco ecosystem is fully committed on paper to RCS. Devices: NSN, Sony Ericsson, Samsung, LG… there are Android and prototype iPhone clients. There is also an IOT event per quarter to test interoperability.

For the first time All 3 operators in France, Telefonica and Orange in Spain and all operators in Korea – They all work together in coordinated launches.

Are there any RCS applications currently available or in Beta?

Jose:  That’s where solaiemes is focused: Createing APIs so the innovation powerhouse out there in the net can use RCS for things we can’t even think of. That’s exactly what I presented in the IMTC 2025 presentation – How do you put triple play services in a device/screen where you can’t easily deploy a full software client?  My IMTC presentation contains test cases (http://solaiemes.com/index.php?id=94)

Today, some of the features of mobile devices aren’t inter-operable – 3G video calls and iPhone Facetime – Will RCS applications will be interoperable with high end smartphone applications?

Jose: That’s exactly the point, Many Services do not make sense any more from person-to-person. However they make a lot of sense when you introduce a business process or an application: SMS and video calls are very good examples.
The RCS applications that we see as successful would be the ones linked to business apps or cloud-based/community-based use cases.
Check for example the Twitter example in the previous Link – a user may have a native full twitter client (on high end smartphone, or a PC) or a RCS app (feature/simple devices) – Twitter will be the same for both.
SMS success for consumers and carriers (main source of data revenues) is based on ubiquitous presence of the basic enabler (every mobile phone supports SMS) and common use experience and use case. It doesn’t matter if you send or receive a SMS for voting in a TV program, buy a ringtone, get a notification of a credit card transaction, ect. It’s all the same.
On summery – Carries can either look for the SMS way: Common basic experience, based on a Telco enabler (RCS?), for many services. Or for the App way – try to grab one of the “must have” future few applications.
Based on what happened so far, it seems more reasonable to go for the first one – Carrier intermediating third parties offering services over the enabler.
About the writer: Itzhak Wolkowicz

Role of Virtual Worlds in Business – Second Life Panel

How can four people from different parts of the world meet for a coffee?

What makes people from different background, religion,  social status and abilities connect to each other? How can 750 million disable people can potentially maintain active social life despite of their disabilities?

The answer is Virtual worlds, and in the IMTC 2025 case – Integration of a virtual world with video conferencing. Two of our panelists appeared with their avatar while the other two used video streams. The result – a mixed virtual and real life video-conference.

One of the most successful virtual worlds  is Second Life – some see it as a game – but it doesn’t contain any specific goals or traditional game-play mechanics.
For others  it is what it is – a Virtual world, full of residents, ideas, groups, societies and an economy.
SL contains over 18 million accounts and have it’s own currency, where in-game dollars can be converted to USD.
SL economy sheer size is huge – it’s estimated at 567 million USD – 25% of the whole virtual goods industry in the US.
“Virtual” life never seemed so real.

SL and other virtual communities attract businesses in the same way Social Networks attracted and still attracts businesses.
With new platforms there are new ways for businesses interact with their clients and there are new potential clients to interact with – What would be the role of virtual worlds in 2025?

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About the writer: IMTC

IMTC PSS activities

Packet Switched Streaming Activity Group is a part of the IMTC testing groups, consists of over 20 companies and helping interoperability happen in the PSS field.

We asked the PSS chairs, Farid Benamrouche and Ari Heikkinen to talk about the PSS group activities:

First, what is the PSS activity group?

The abbreviation stands for Packet Switched Streaming Services Activity Group.
The main focus in PSS AG has been testing the 3GPP PSS specifications from release 4 to release 9.

In general the functionalities to test are based on member companies’ needs and wishes, as expressed through group discussion and consensus. In addition to basic streaming the recent testing activities have focused to features like HSPDA, rate adaptation, NAT/Firewall traversal, and fast content switching. The group is not limited to testing 3GPP specifications – for example, one feature which has raised interest in the group has been HTTP streaming according to the IETF draft submitted by Apple; the group developed a test specification and began testing this feature in March 2010.
Also the new 3GPP HTTP streaming specification is clearly one of the features to be tested in near future.

We have 21 members within the group including both server and client companies, and 10-12 of the companies contribute actively to regular calls and testing events. PSS AG gives direct feedback to 3GPP and other relevant SDO’s (e.g. IETF) for clarifications/modifications based on the experiments within the group.

* What does your activity group offer to companies in the PSS field?

First of all, participation in PSS Activity Group and in IMTC activities in general is an excellent way to simply improve your company’s product by finding and fixing possible interoperability issues early. This also helps reducing the time to market for new features deployment. We have an advanced web tracking tool based on test documents which manages test results and provides this information in report format directly to the relevant engineers. Besides face-to-face and virtual testing events remote testing is possible on a continuous basis.

PSS AG membership also enables early involvement on testing and deployment of emerging new standards with other leaders and experts in the industry. From the expert technical discussion within PSS-AG, one can for instance get easily answers to problematic issues which the engineers may be facing.

Active PSS AG participation also serves as de-facto proof for interoperability which is certainly recognized by potential customers.

* What is the role of the group chairmen?

I would say that the main role is facilitating the activities in different areas like hosting conference calls, collecting feedback in general, coordinating test case creation and feature planning, liasons for SDOs, provision of needed tools for testing, planning the events etc.  So you could say that the group chairmen are to help the member companies’ to fulfill their common (and individual) needs.

One part of the work is also to represent the group to external parties as well as towards the IMTC organization.

* What are the group greatest achievements to date?

PSS-AG had a significant role in facilitating deployment of the original 3GPP PSS based media services, and it continues to facilitate deployment of new features today. This success has significantly increased the group of member companies participating in tests. The PSS AG has a liaison relationship with different SDOs, and liaisons have been posted regularly on our testing experience. Such liaisons often result in the SDO’s accepting PSS-AG feedback and making changes and improvements to the specifications.

* What are the major goals for 2010?

Naturally we continuously want to keep PSS AG as an interesting and growing forum for interoperability testing, and via that to enable the industry wide deployment of PSS related features and applications.   At concrete level the upcoming SuperOP event in June will be the main event of the year, where all basically all features having a PSS test specification can be tested onsite. Feature wise, http streaming from Apple and 3GPP will be perhaps the most significant new features to be tested (or a test spec to be created) this year.

Farid Benamrouche is currently Project Manager of the R&D streaming solutions at NXP Software. He is an expert on wireless streaming protocols ranging from 3G to Bluetooth and various multimedia technologies. Farid is currently Co-Chairman of the Packet Switched Stream (PSS) activity group in International Telecommunications Consortium and was before that actively contributing to the Bluetooth SIG interoperability.

NXP Software is an Independent Software Vendor (ISV) with local sales and support in eight countries, and has established partnerships with key vendors to ensure optimum flexibility, ease-of-integration and interoperability between HW and SW platforms. Their software is supporting customers to translate their innovative ideas into consumer lifestyle experiences that truly stand out from the crowd.

Ari Heikkinen is Director of Programs in PV Finland. Before joining PV in 2007 he worked in various research and management positions in Nokia from 1995 to 2007. Dr. Heikkinen received a Ph.D. in Signal Processing in Tampere University of Technology in 2002. He has several publications and holds 5 patents. In his current role he manages several customer programs related to multimedia communications systems and services. Dr. Heikkinen acts as a co-chair for Packet Switched Streaming (PSS) Activity Group in International Telecommunications Consortium.

PacketVideo (PV) is recognized and awarded pioneer in creating and innovating various multimedia software solutions for both mobiles and connected home devices. PV’s software powers the world’s leading mobile entertainment services and has shipped in over 300 million units worldwide in hundreds of different handsets and CE devices. PV is a US based company with headquarters in San Diego, California. European research and development offices are located in Germany, Switzerland and Finland.

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About the writer: IMTC

VoLTE – The first IOT event

At the 2nd of February in Stockholm, winter-time in the city filled with snow, the IMTC IMS AG (Activity Group) met F2F (Face to Face) for inter-operability activity. This time, our challenge was to help bringing IMS Voice over LTE (VoLTE, a single industry-wide solution for voice over LTE adopted by GSMA) to the market. [Read more...]

About the writer: bo Jonsson