Marketing and Advertising

Social TV Panel – Where Are We Headed To? Panel with Kfir Pravda and Alicia Abella (AT&T)

June 14, 2010 by IMTC 1 Comment

As a part of the IMTC 2025 event, we invited Alicia Abella from AT&T Labs to talk about Social TV.
Alicia Talked with Kfir Pravda (VP marketing at IMTC) about the future of TV and AT&T own Social TV prototype service – CollaboratTV. Its exiting to see all the commitment from both of the Industry and the academy to Social TV.

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Filed Under: 2025 Tagged With: Alicia Abella, Alicia Albela, AT&T Labs, att, boxee, google tv, Marketing, Marketing and Advertising, online collaboration, Set-top box, social TV, Television

The Future of Marketing – Panel with Kfir Pravda, IdaRose Sylvester and Lou Covey

June 14, 2010 by IMTC 1 Comment

What is the future of marketing and how the accelerated technology advancement affects it?
Do we really live in a flat world? How’s social media will change our lives? what would be the required skills of a marketeer in 2025?

A joint panel with Kfir Pravda (IMTC VP Marketing), IdaRose Sylvester (SiliconValleyLink) and Lou Covey (VitalCom).