• IMTC CTO Roundtable Presentations are now in our CTO Roundtable section at the blog.
  Videos from the event will be added soon, click here to check the CTO Roundtable section.
• IMTC President, Anatoli Lavine, has done an interview with Carl Ford from Crossfire Media at the ITEXPO show. In the interview Anatoli and Carl talk about the Video & SIP, VoLTE and Interoperability.

IMTC president Anatoli Levine was interviewed for TMCnet website.

In his interview Anatoli talked about his predictions in the fields of video communication, 4G networks and mobile platforms.

Click here to read the Interview [TMCnet]

Anatoli Levine is the senior director of product management at Radvision and IMTC President. With more than 20 years of professional experience in management, communication technologies and software engineering. Anatoli has been closely involved with IMTC activities, where he chaired a number of technical Activity Groups and served on the board of directors for 4 years.

By Kfir Pravda

Click To Play

A panel discussion from Spring VON 2007 in San Jose, California, exploring the question of the advantages of open standards vs. proprietary software in the world of VoIP deployments. With the runaway success of Skype, members of IMTC and one brave Skype employee ask, why bother with standards?

Moderator: Anatoli Levine – Sr. Director, Software Support and Services, RADVISION
Jonathan Christensen – Sr. Director, Skype
Håkon Dahle – Chief Technologist, TANDBERG
Kfir Pravda – President, Pravda Marketing Services
Peter Saint-Andre – Director of Standards, Jabber Inc.
Shantanu Sarkar – Sr. Manager, Cisco Systems
Chris Steck – Director of Technology Strategy, RealNetworks

By Anatoli Levine

When you are at such an exciting technology conference as VON is, of course the desire is to see and hear every talk – and of course, it doesn’t work like this, especially considering RADVISION booth duties and IMTC promotion and networking. But I was very happy that I managed to attend Zohar Zisapel talk about video. Zohar is RADVISION Chairman of the Board, and a Video over IP industry veteran.

I really liked what I heard, probably because it resonated so much with my own perspective on the real-time Video. Just to reflect back, I had startling moment at IMTC Fall Forum 2001 in Seattle, where Rich Baker, one of the PictureTel founders, said the following: “in the enterprise, Video is not mission-critical application, and voice and e-mail are”. This was something I never realized before, and from that moment on, I kept repeating that sentiment almost as a mantra.

Enterprises don’t have compelling reason to put video on every desktop… until video becomes personal. Until people will be able to use video to connect to their families and friends, there will be no driving force behind video on every desktop. And this is what Zohar was talking about and vividly demonstrating with a number of excellent video clips. The ubiquitous video connectivity is becoming part of our daily life (well, not necessarily in US, yet).

With advent of 3G mobile telephony the ability to see your kids at any time, and to witness remote events, and to conduct business meetings from the beach is simply priceless. And as Zohar pointed out, video does worth a thousand words, as he clearly demonstrated with last clip in his presentation, showing a number of short silent video fragments, which were delivering very powerful emotions.

And then there was only one question coming from the audience (and that was the question I was expecting to hear) – when 3G will come to US. Well, nobody was able to answer that question, but with all the new phones, supporting Wi-Fi, 3G and EVDO, my hopes are really high that even US will come out from the stone cellular age. Now, we just need to ensure all those technologies are interoperable…

By Anatoli Levine

I’m very excited to be the first to welcome you to the IMTC Blog! As a popular saying goes, it is hard to teach old dogs the new tricks. IMTC is 14 years old, so in the terms of age technology, it is quite an honorable age. A lot of young engineers today might even question the sheer existence of the standards IMTC was all about. However, IMTC as an organization is evolving, and we do “learn new tricks” and reinvent ourselves. We moved from H.320 to H.323, then to Packet Switched, SIP and 3G Mobile Video. We continue evolving further to IMS and Content Delivery.

IMTC managed to build an incredibly valuable collection of standardization-related documents for such technologies like JPEG (we call this collection a Historical Archive). While organization evolved, the core things IMTC is all about stayed the same – standards, interoperability and expertise.

IMTC always advocated multimedia communications technologies based on open standards. The focus of the IMTC work is Real Life Interoperability. With numerous Interoperability testing events, including the flagship annual SuperOp! event, IMTC is well known in the industry as leading authority on interoperability testing. And with IMTC Forums, we always bring together world experts in multimedia communications and standards development. And this combination of expertise and leadership makes me believe in exciting future prospects of IMTC.

I do like science fiction a lot. While driving today to work, I was thinking about predictions made in the books about the ways we will communicate. And one thing did strike me is that almost everything which was dreamed of, except may be “Beam me up, Scotty”, is the reality today. We can see and hear each other any time any place, we always know our exact location, our cars can park themselves…if you are a science fiction writer, what kind of communication technologies will you envision? Well, I’m sure, whatever we will come up with, IMTC will be around to make sure it is interoperable and to promote it.

And while the new technologies are being invented, IMTC is continuing on its current way, and inviting you to join in. Next week at VON in San Jose, IMTC puts together a panel of experts who will discuss the role of standards in the today’s communications world. More info is available here: http://www.von.com/schedule_gcs31168946047.html

Then in April, IMTC members will get together for annual SuperOp! 2007 event ( April 23-27, in Jesi, Italy), to test all the latest developments in SIP, IMS, 3G-324M, Packet Switched and other technologies. And of course we have more events planned throughout 2007 and beyond. Bottom line is very simple – if your company is not a member of IMTC yet, make it high priority to join IMTC and help shaping the future of multimedia communications!

Have a great interoperable communications day!

By Kfir Pravda

So you gathered a bunch of telecom freaks, rented a basement, and saved some budget for cold Pizza. You are going to conquer the world with your amazing application that changes the way people consume media and communicate – forever. Chambers is going to beg you for a job, and the guys with the funny name from Estonia will have wished they stayed in P2P file sharing applications when you’re done.

Now is the time to get down and dirty with the little details – such as – are you trying to build a whole new ecosystem, or ride on the waves of others?

More specifically – are you going to create your own proprietary protocols, or base your product on open standards?

One of the biggest mistakes is to think that this is a technical question that an engineer should answer. The truth is that this question is mainly a business and strategic one. It pretty much depends on the way you see your future – do you want to be an ant in the grass, with a chance to become the next big thing that captures the market? Or would you rather ride on the back of the elephant, with a chance to play a major part in an industry created by others (with deeper pockets)?

I have to say that there are a lot of pros in going standard. First of all, you can reduce your development time by using the accumulated knowledge of the industry. The knowledge you can tap when working in a standard environment will always exceed any amount of engineers and technology experts you can possibly hire.

Second, in case your application is based on a Network Effect, like most of the communication products, you can rely on the marketing dollars of others to educate the market. Then, you just need to find a niche where you gain cash and exposure (in a way, the “crossing the chasm” concept).

Third, you might be able to shorten the time to exit. If you base your products on standards, a company which is interested in buying you will have a much easier life in integrating your products in their organization and product line (based on the assumption it also works on standard based products).

Well, this would have been a great post if those annoying guys from Skype didn’t come with their amazing application. You see – they did it all on their own, and at the end of the day – made my mother use VoIP – before any other SIP based product. They focused on user experience, and still managed to beat the rest of the VoIP techies to the desktop.

If so, maybe the standard world isn’t that great? First, it takes ages to draft standards. Then, the standard bodies are dominated by the big players, which make the life of the little guys harder – as they have different agendas then helping a young start-up to rise. And last but not least, it is not trivial to find a niche in a standard based industry, especially for a small company. When standards reduce technical competitive advantage, marketing dollars kicks in – an area in which a small company will usually loose to the big guys.

So, here is the question: If you would develop a new video conferencing application, the next VoIP system, or any other communication related product – what will be your choice? To Standard or Not To Standard?

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We are going to try and answer this question at the panel “My Mother uses Skype – Why Bother with Standards?” in the upcoming Spring VON, in San Jose, 19-22nd of March 2007. Among the panelists are Anatoli Levine, IMTC president and Sr. Director, Software Support at RADVISION, Håkon Dahle, CTO, TANDBERG, Chris Steck, Director of Technology Strategy, RealNetworks, and the brave Skype representative Jonathan Christensen.

This post by Kfir Pravda was originally published in Jeff Pulver’s blog

Anatoli Levine is currently Senior Director of Software Support at RADVISION. He joined RADVISION in 1998 as a senior software engineer, designing and implementing the company’s H.323 solutions. Since 1999, Anatoli has led a team of engineers that provide: pre-sales, post-sales, custom design and engineering services for all RADVISION Technology Business Unit’s products.

Anatoli has more than 15 years of experience in engineering and customer management, software design and development, network programming, telecommunications systems, security and computer graphics systems research.

Since 1999, Anatoli has been closely involved with International Multimedia Telecommunications Consortium (IMTC) activities, where he chaired a number of technical Activity Groups and served on the Board of Directors for 4 years. Currently, Anatoli is a President of the IMTC Consortium. In all these roles, Anatoli is working on the development of technology and solutions to ensure the highest level of interoperability among different vendors implementing real-time multimedia and content delivery standards.

When Anatoli is not busy promoting interoperability and RADVISION technology, he likes spending time with his wife Victoria and their three kids. Anatoli is a passionate cook and wine connoisseur, and travel is one of his favorite leisure activities. Anatoli also has a 1st degree Black Belt in Taekwondo and continues studying Martial Arts.