“Skype is in our future” – Video Conferencing at Pfizer

In March 2011, IMTC has conducted the first CTO roundtable – a first of it’s kind event with participants from both the vendor, the service provider and the clients end. Mirril McMullen, the director of connectivity solutions architecture at Pfizer Pharmaceuticals has joined the event to talk about video-conferencing in Pfizer. For the first time we bring you the full transcribe of his talk, alongside video – this is a must see for anyone looking to understand the customer perceptive of companies with multi-vendor equipment:

 

  • The problem with combining legacy SD endpoints with newer HD ones.
  • Unused conferencing rooms and scheduling.
  • The importance of desktop video-conferencing and SAAS.
  • Interoperability problems.
  • The importance of Outlook to scheduling calls.
  • Why Skype is the future of corporate video-conferencing.

To download the presentation, video and full-transcribe please leave your details below and an email will be sent with all the download links:

 

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About the writer: IMTC

Step by Step Guide To Achieving Real Life Interoperability

Step by step guide – sounds promising, right? We like step by step guides, they make our lives simpler. So in the spirit of simple and beautiful world, let me present you with the step by step guide to achieving real life interoperability.

Step one – you organize SuperOp!.

Step two – you get all the engineers together to test interoperability.

Step three – testing takes place, mixed with some fun (makes people happier, so they tend to do better work). Step four – you step aside and admire the results. While on the step four, you realize that the world became a little bit more interoperable. Once you done with admiration, you start from the step one.

This is precisely what IMTC had being doing for the past 15 years, and plans to continue doing for the foreseeable future. Every year interoperability becomes a little bit better, calls are established faster and video quality is become closer and closer to the real life. You also understand that the is more and more work to do – new vendors coming in, new technologies come out of the crib and start craving for attention – therefore they should be included in the next circle.

If you just take a look at the SuperOp floor, all you see is a lot of busy people. Just by taking the look from outside, it is hard to comprehend what is going on, and why all this people (yes, engineers) are staring so intently into the myriad of computer screens and monitors. The tests are performed and results are stored in the form of the logs and notes.|
All the test result, success, failure or else strictly belong to the participants (lyrical, err – legal interlude: all the companies sign rules of engagement which strictly prohibits any public disclosure of particular test results).
So, how one can assess the level of successful interoperability if all results are kept private? Easy – this is why each SuperOp! ends with Super Connect.
What is SuperConnect? It is something which makes engineers proud. During the week, the tasting takes place, and interoperability is established for all the different systems brought to the testing room. Goal of the SuperConnect is to bring all the interoperable devices (by all means, as many as possible) into one big conference – and of course, admire the result on the big screen.
It is very easy to see if world is becoming more interoperable year after year by looking at some of the SuperConnect stats.
Here are some numbers for the SuperConnect 2011. Despite rough preparation cycle, it took less than 20 minutes from start until the finish (all devices connected) – I believe it was the fastest ever. Just so you understand the significance of this number – in the SuperOp! schedule we still allocate 3 hours to complete SuperConnect.
10 years ago, we us to start it in the morning, as 3 hours were not enough. In the SuperConnect 2011, 50 endpoints were connected, including Telepresence Systems. For the first time ever, the number of endpoints connecting over SIP was equal if not greater to the number of endpoints connected using H.323. For the first time ever, TIP was used in the SuperConnect network. For the first time ever, SuperConnect network included SBCs. Full SuperConnect video-conference was successfully streamed to the mobile device using packet switch streaming technologies. In parallel to all the video testing work, for the first time ever, VoLTE (Voice over LTE) testing was performed over live LTE network.

Did I manage to convince you that the world is a little bit more interoperable place now? I truly believe that it is, and I believe that all the companies and engineers who attended the event have every reason to be proud. Video is finally becoming just a routine (this is good!) and IMTC played and will continue to play the major role in empowering people to communicate any time, any place and on any device.
Are we done? Is it the time to rest on laurels? We are still very far from it.

There is a lot of work to be done, and this work will only be as successful as the companies’ participation in it. If your company is not a member, you should really ask yourself why. You have have to join in, as making the world more interoperable (and, therefore, better?) is a collective (and fun!) effort. The interoperable world awaits … You.

About the writer: Anatoli Levine

Opinion: What Is the True meaning of Telepresence?

I’ve recently read an article about the ‘True definition of Telepresence’. Rob Bamforth, an analyst for Quocirca, tried to advance the notion that Telepresence isn’t about big screens or costly systems – it’s about the illusion of being there. [Read more...]

About the writer: Itzhak Wolkowicz

Concerts of the 21th Century – Via Telepresence?

Broadcasting music performances over video-conferencing equipment isn’t new – Polycom, Cisco, DVE has been experimenting with it for years. It is only recently that Telepresence became mature enough for concert streaming. The key challenge with Telepresence concerts isn’t a technology one, it’s entirely a business issue.  Telepresence concerts must offer something new in order to attract artists and record labels. Among the key points in favor of Telepresence concerts are: [Read more...]

About the writer: Itzhak Wolkowicz

IMTC SVC & QoE Workshop

IMTC will be holding a SVC & QoE Workshop during our SuperOp!, May 16-20. This is an open call to all IMTC members to participate, AND, submit proposals for speaker slots and presentations. Please review the outline below, and if you have any interest, please contact me, or send your request to our IMTC Service Desk at Help@imtc.org.

What: IMTC SuperOp! SVC & QoE Workshop, May 18-19

When: Two Sessions to cover Time zone & Geography differences
· Session 1: Wednesday May 18, 3-5pm (local time Hawaii)
· Session 2: Thursday May 19, 9-11am (local time Hawaii)

SVC, QoE, and the Future of Video Communication

This workshop, organized as part of IMTC SuperOp! 2011, is intended to bring together experts in the field to discuss what SVC means to the videoconferencing and UC industries, what is missing in terms of standards support, and what steps should the industry take to ensure interoperability.

Scalable Video Coding (SVC) is the scalable extension of the H.264 video coding standard. Finalized in 2007, it promises to revolutionize the video communications industry due to its ability to simultaneously achieve increased adaptability to heterogeneity of endpoints and networks, provide very large scalability, obtain significantly improved error resilience, and enable very low delay even in multipoint sessions. Nearly all videoconferencing vendors today support it or have made announcements that that they will, and UC vendors are following suit. Contrary to just being an evolutionary codec upgrade, it may signal significant architectural changes in packet video communication.

Quality of Experience (QoE) refers to the perceived quality that a service or application offers to its users. It’s a purely subjective but extremely important measure of user satisfaction, and may have significant predictive value for the adoption of a service.
There is an ongoing argument in the industry that SVC will help significantly increase the QoE for video communication, and will thus enable the industry to grow alongside UC and other network-based services – this is one of the items which is expected to be discussed at the workshop.

IMTC is hosting this workshop to explore these issues, and offer our members the opportunity to present their views, and how their company, and IMTC, can help move this issue forward in the industry.

If you would like a time-slot on the agenda, Speaker proposals should be sent to our IMTC Service desk at Help@IMTC.org by April 4, 2011, and include the speaker’s name, affiliation, and presentation title.

Thank you for your attention to this important workshop and please mark you calendars to attend.
Regards, Paul Ritchie
IMTC Executive Director

About the writer: Paul Ritchie