What’s So Social About TV Anyway – An Interview with Marie-José Montpetit

Last week I had the chance to conduct a special interview with Marie Jose Montpetit, an invited scientist in MIT Labs at the department of electrical engineering, about a relatively new field that called “Social TV”.

I was always intrigued by the way that technology enables us to watch TV content whenever and wherever we want, but we still use it in order to reconnect around TV shows. In this interview we are trying to figure out:

Is TV dead? What are the new ways of TV consumption?
Can the current business models support the TV experience of tomorrow? And what’s so social about TV anyway?